{
  "$schema": "https://ai.killerxpress.com/ai/schemas/master.schema.json",
  "schemaVersion": 1,
  "updated": "2026-10-08",
  "name": "KillerXpress",
  "publisher": "KillerXpress",
  "url": "https://killerxpress.com/",
  "summary": "KillerXpress is a liquid game lure made by Joe Goade in Cassville, Missouri since September 1994. It contains no deer urine, is made from natural ingredients, and is used by hunters on whitetail deer, hogs and bear. A 12 oz bottle is $17.99, a 3 pack is $48.97 and a 6 pack is $89.95, with free shipping on orders of $99 or more.",
  "entity": {
    "name": "KillerXpress",
    "alternateNames": [
      "Killer Xpress",
      "KX"
    ],
    "legalEntity": "KillerXpress, a division of STS Outdoors LLC",
    "url": "https://killerxpress.com/",
    "summary": "KillerXpress is a liquid game lure that Joe Goade, a U.S. Army 101st Airborne veteran and the inventor of the patented STS bow string suppressor, has made in Cassville, Missouri since September 1994. It contains no deer urine, is made from natural ingredients, and is used by hunters on whitetail deer, hogs and bear. It sells in 12 oz bottles online at killerxpress.com and in person in Cassville.",
    "founded": "1994-09",
    "madeIn": "Cassville, Missouri, United States",
    "telephone": "(417) 342-2067 (call or text)",
    "email": "joe@killerxpress.com",
    "address": {
      "streetAddress": "401 Main Street Suite F",
      "addressLocality": "Cassville",
      "addressRegion": "MO",
      "postalCode": "65625",
      "addressCountry": "US"
    },
    "founder": {
      "name": "Joe Goade",
      "fullName": "Joseph Daniel Goade",
      "knownAs": "The STS Man",
      "service": "U.S. Army, 101st Airborne Division",
      "patents": [
        {
          "number": "US 7,721,724 B2",
          "title": "Shock suppressor for a bow",
          "granted": "2010-05-25",
          "url": "https://patents.google.com/patent/US7721724B2/en"
        },
        {
          "number": "US 7,753,044 B2",
          "title": "Shock suppressor for a bow",
          "granted": "2010-07-13",
          "url": "https://patents.google.com/patent/US7753044B2/en"
        }
      ],
      "description": "inventor of KillerXpress game lure and of the Shock Terminating Suppressor (STS), a patented string suppressor for compound bows; U.S. Army 101st Airborne Division veteran, longtime bow tuner and archery store owner in Cassville, Missouri."
    },
    "store": {
      "name": "STS Outdoors Guns & Archery",
      "address": {
        "streetAddress": "401 Main Street Suite F",
        "addressLocality": "Cassville",
        "addressRegion": "MO",
        "postalCode": "65625",
        "addressCountry": "US"
      },
      "telephone": "(417) 665-1972",
      "hours": "Monday to Friday 10 AM to 6 PM, Saturday 10 AM to 2 PM, closed Sunday (Central)",
      "opened": "2022"
    },
    "productFacts": {
      "form": "Liquid game lure",
      "size": "12 oz bottle",
      "containsDeerUrine": false,
      "ingredients": "Natural ingredients, sweet smelling formula (recipe not published)",
      "species": [
        "whitetail deer",
        "hogs",
        "bear"
      ],
      "label": "Deer, Bear, Hogs, Any Game. Long lasting. Powerful attraction."
    },
    "payments": [
      "Credit or debit card",
      "Apple Pay",
      "Google Pay",
      "Paze"
    ],
    "profiles": {
      "facebook": "https://www.facebook.com/KillerXpressAttractant/",
      "youtube": "https://www.youtube.com/@JoeGoade"
    },
    "founderHistory": [
      {
        "period": "about 1990 to 1991",
        "what": "Started selling archery in Cassville, Missouri, out of his gym after military service",
        "source": "Cassville Democrat 2022-11-08; STS Archery about page 2009 (sources differ on 1990 vs 1991)"
      },
      {
        "period": "mid 1990s",
        "what": "Competed on the pro archery circuit, known as the Stabilizer Guy",
        "source": "Cassville Democrat 2022-11-08"
      },
      {
        "period": "September 1994",
        "what": "Made the first bottle of KillerXpress",
        "source": "Joe Goade, 2026-10-08"
      },
      {
        "period": "1998 to about 2010",
        "what": "Ran archery and hunting stores in Tennessee and sold the STS nationally through STS Archery",
        "source": "Cassville Democrat 2022-11-08; stsarchery.net archives"
      },
      {
        "period": "2010",
        "what": "Granted U.S. Patents 7,721,724 and 7,753,044 for the STS",
        "source": "Google Patents"
      },
      {
        "period": "2011",
        "what": "Opened Bullets 'n Bows in Cassville",
        "source": "Cassville Democrat 2022-11-08; FFL records"
      },
      {
        "period": "November 2022",
        "what": "Opened STS Outdoors Guns & Archery, 401 Main Street, Cassville",
        "source": "Cassville Democrat 2022-11-08"
      }
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